Arc'teryx

 

In 2019, I had the honour of working with national outdoors brand Arc'teryx to create a series of social media posts as well as organize an interactive community event, photo exhibition and silent auction.
 

Using footage collected from a trip with polar cruise company Adventure Canada, I created a series of promotional posts for Instagram that highlighted their product offerings. 

Social Media Samples

 

Interactive Storytelling Event, Exhibition and Auction 

Upon returning from the trip, I organized a live, interactive storytelling event at the Arc'teryx Beta Lounge in Montreal, Quebec. The event highlighted the experiences, challenges and contributions of Canadian Inuit within the Arctic tourism industry. I also organized an exhibition of 6 Arctic landscape prints from my trip, which were put on silent auction at the event, raising $715.00 which was donated to the Inuit Siqinirmiut Quebecmi Ilaujut / Southern Quebec Inuit Association.

 

  

 

Brand Sponsorship

Several brands came together in order to make the live storytelling event possible, including: